Tobacco Advertising Industry and Youth Smokers

November 21, 1996

The debate over tobacco marketing to children really took off with JOE CAMEL, the oh-so-cool cartoon mascot for Camel cigarettes that 91 per cent of 6 years olds can recognize. Much of the criticism of Joe Camel was aimed at the big tobacco companies — but what about the advertising industry — the messenger, if you will. Last September, Daryl Travis of the Chicago Council of American Association of Advertising Agencies wrote an op-ed piece in the Washington Post saying that his industry would be ashamed of itself for pushing cigarettes to kids. He joins us now from Chicago for a debate with Thomas Lauria, Assistant to the President of the Tobacco Institute, the trade association of cigarette and tobacco products manufacturers.

GUEST: DARYL TRAVIS, president of Arian Lowe & Travis, a Chicago- based ad agency that’s worked on anti-smoking campaigns for the Centers for Disease Control and Prevention for 11 years.

THOMAS LAURIA, a principal spokesperson for the tobacco industry who joined the Tobacco Institute in 1989 after a decade of award- winning work in advertising, public relations and corporate public affairs.