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Card: “From a marketing point of view, you don’t introduce new products in August”

HeadlineSep 09, 2002

Meanwhile, the New York Times is reporting White House officials are following a meticulously planned strategy to persuade the public, the Congress and the allies of the need to attack Iraq. The officials are claiming the rollout of the strategy this week was not hastily concocted after some prominent Republicans began to raise doubts. The White House Chief of Staff, who’s coordinating the effort, Andrew Card, said, quote, “From a marketing point of view, you don’t introduce new products in August.”

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