Newly disclosed documents show the University of California at Davis spent at least $175,000 to try to scrub the Internet of criticism following the 2011 pepper-spraying of student protesters by campus police. The school made national headlines after video showed police spraying seated students directly in the face at close range. The Sacramento Bee reports UC Davis paid consultants to improve its online image, in part by scrubbing negative search results related to the pepper-spray incident. UC Davis is a public university supported by taxpayer money.
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