Today’s Olympic Games have become increasingly corporate, and primarily about money—for the local economy of the host city as well as for the host country. This year, the city of Salt Lake, not known for its raging tourist industry,wants to know: how much more money will be reaped by Utah’s recreation and tourism industries with the publicity generated by hosting the 2002 Winter Olympic Games? How much of the hundreds of millions of dollars spent on the Olympics will show up in the profits of Utah businesses?