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Wal-Mart Stages PR Campaign

HeadlineApr 06, 2005

The vote comes as Wal-Mart is staging a massive public relations campaign to improve the company’s image. This week Wal-Mart invited 50 journalists to Arkansas to attend a so-called media conference On Tuesday, one company spokesperson urged reporters to clear their minds of previous articles about the company and “start with a clean slate.” Company CEO Lee Scott claimed Wal-Mart is helping to raise the standard of living for low- income customers by offering steep discounts. He also defended the company’s wages and benefits. Scott said “Wal-Mart is great for America.”

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