Homeland Security officials have urged FEMA staff to avoid using phrases like “watch out for ice” in public messaging about the recent winter storm that hit the United States. A source told CNN, “If FEMA says, 'Keep off the roads if you see ice,' it would be easy for the public to meme it.” The DHS directive reportedly instructed FEMA staffers to use terms like “freezing rain,” instead of “ice,” in their communications.