"Shareholders for Justice" Campaign Launched and Activist Tells Nike "To Just Do It"

StoryMarch 09, 2001
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Yesterday, on International Women’s Day, Jim Keady, a former soccer coach announced the launch of "Nike Shareholders for Justice" at theUniversity of Oregon, the alma mater of Nike CEO, Phil Knight.

The Nike Shareholders for Justice is a campaign to get Nike shareholders to pressure Nike to act in a socially responsible manner towardthe women and men working in Nike’s subcontracted factories.

Keady spent this past summer living in solidarity on a $1.25 a day with Nike’s factory workers in Tangerang, Indonesia. Since his returnin October, he and Leslie Kretzu, Associate Director of the Project have visited nearly 50 college campuses in the past four months on aNational Speaking Tour that has brought them coast-to-coast to raise awareness about Nike’s abusive labor practices.

Another anti-sweatshop activist, Jonah Peretti, called Nike on its offer to let customers order shoes with a word or phrasecustom-stitched onto their shoes. In January, the MIT student filled out the form and sent Nike $50 to stitch "sweatshop" onto his shoes.


  • Jim Keady, Nike Shareholders for Justice.
  • Jonah Peretti, anti-sweatshop campaigner who ordered shoes with "sweatshop" custom stitched on them.

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