The publication Advertising Age is reporting the military is adjusting its marketing pitches in order to recruit more African-American and Latinos into the services. The military has found that the war in Iraq has especially hurt recruiting in African-American communities. The military has hired the Los Angeles advertising firm Muse Cordero Chen to craft tv and radio ads targeting African-American communities. And the San Antonio-based firm Cartel Creativo has been hired to create Spanish-language ads targeting Latino populations.