The Pentagon has begun working with a private company to create a massive database of high school and college students to help identify students as young as 16 to target for military recruiting. This according to the Washington Post. The database includes an array of personal information including birth dates, Social Security numbers, e-mail addresses, grade point averages, ethnicity and what subjects the students are studying. The Pentagon has hired the Massachusetts-based company BeNow to run the database apparently in an effort to circumvent laws that restrict the government’s right to collect or hold citizen information. The database will include data given over by schools under the No Child Left Behind Act as well as information collected from commercial data brokers. According to the Washington Post, the system also gives the Pentagon the right — without notifying the students — to share the data for numerous uses outside the military, including with law enforcement, state tax authorities and Congress. A Pentagon spokesperson defended the database saying, “This program is important because it helps bolster the effectiveness of all the services’ recruiting and retention efforts.” The new database is being created at a time when the Armed Forces is struggling to meet its recruiting goals. The Army has missed its monthly recruiting goals every month so far this year. But Chris Jay Hoofnagle of EPIC — the Electronic Privacy Information Center —criticized the system as a “audacious plan to target-market kids, as young as 16, for military solicitation.” EPIC described the database as a “unprecedented foray of the government into direct marketing techniques previously only performed by the private sector.” The privacy watchdog group also criticized the program because it does not allow students to opt-out of being in the massive database although they can opt-out of being solicited for recruitment.