And as President Bush begins his PR effort, the Washington Post is reporting the Pentagon has tendered a new twenty-million dollar contract to promote more “positive” news coverage of the Iraq war. The contract calls on bidders to monitor and analyze news coverage in the US and international media. The stories would be analyzed for their tone and attitude towards US military operations and used as part of a program to provide “public relations products” that would improve coverage of the military. A public relations industry source said the Pentagon has been “overwhelmed” by news stories that have differed from how the military originally wanted them transmitted.