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Pepsi to Drop Commercial Coopting Black Lives Matter Amid Furor

HeadlineApr 06, 2017

And Pepsi has pulled an advertisement featuring reality TV star Kendall Jenner, following widespread ridicule and anger for attempting to coopt the Black Lives Matter movement to sell soda. The commercial presented Jenner as a hero, after she offered a can of Pepsi to a police officer in the middle of a peace march. The ad prompted Bernice King to tweet a photo of her father, the late Dr. Martin Luther King, being shoved by a white police officer, with the caption, “If only Daddy would have known about the power of #Pepsi.” In a statement, Pepsi apologized for the advertisement, saying it “missed the mark.”

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