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Tobacco Advertising Industry and Youth Smokers

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The debate over tobacco marketing to children really took off with JOE CAMEL, the oh-so-cool cartoon mascot for Camel cigarettes that 91 per cent of 6 years olds can recognize. Much of the criticism of Joe Camel was aimed at the big tobacco companies — but what about the advertising industry — the messenger, if you will. Last September, Daryl Travis of the Chicago Council of American Association of Advertising Agencies wrote an op-ed piece in the Washington Post saying that his industry would be ashamed of itself for pushing cigarettes to kids. He joins us now from Chicago for a debate with Thomas Lauria, Assistant to the President of the Tobacco Institute, the trade association of cigarette and tobacco products manufacturers.

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