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California TV Station To Stop Using VNRs

HeadlineApr 14, 2006

In an update on a story we have been tracking, a major California television station has announced it will no longer use material from video news releases in any news reports. Last week the Center for Media and Democracy revealed at least 77 TV stations around the country have been caught airing corporate-sponsored propaganda disguised as news releases in the past 10 months. One of these stations was KCBS, Channel 2 in Los Angeles. On January 27 the station aired an edited video news release promoting the child-safe Internet search engine for the company NetTrekker. The station used part of the script and video provided by the company without revealing its source. On Wednesday the management at KCBS announced it was barring the use of video news releases.

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