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BuzzFeed Nixes $1.3 Million Ad Deal with RNC, Citing Trump Campaign

HeadlineJun 07, 2016

BuzzFeed has nixed a $1.3 million advertising agreement with the Republican National Committee. In an email to BuzzFeed staff, CEO Jonah Peretti wrote: “The Trump campaign is directly opposed to the freedoms of our employees in the United States and around the world and in some cases, such as his proposed ban on international travel for Muslims, would make it impossible for our employees to do their jobs.” Writing about the announcement for The Guardian, Megan Carpentier notes the deal would have been for native advertising, or sponsored content, often made to look like journalistic posts or videos. She notes: “While media companies accepting money from political campaigns (and organizations such as Super Pacs and advocacy groups supporting candidates) is a fairly standard practice, accepting money to run pieces of sponsored content that many readers will mistake for journalism in support of those candidacies is not—and that’s the deal that BuzzFeed nixed on Monday.”

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