The mass shooting came on the same day that the Connecticut Supreme Court heard arguments in a case brought by families of victims of the 2012 Sandy Hook Elementary School massacre. Their lawsuit targets the Remington Outdoor Company—which produced the AR-15 Bushmaster rifle used to slaughter 20 young children and six adults. Lawyer Joshua Koskoff told the court that Remington’s marketing campaign was designed to appeal to young men like the killer, Adam Lanza.

Joshua Koskoff: “They had a plan, a clear plan—we know this from the public, what’s publicly available—to expand and control the civilian market for assault rifles. And their approach—and we allege this in our complaint—is to attract buyers by extolling the militaristic and assaultive qualities of their AR-15s. … We have evidence that Adam Lanza heard the message and was driven specifically to the Bushmaster for his lone-gunman combat mission.”