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CBS & NBC Reject Pro-Gay Church Commercial

HeadlineDec 02, 2004

CBS and NBC have rejected a new TV commercial from the United Church of Christ because it deemed the ad to be too controversial. In the ad, the church announces that it welcomes gays and lesbians and it alluded to condemnation of gay relationships by other churches. A CBS spokesperson claimed the ad was rejected because the network has a policy of not accepting advocacy advertising. The ad shows a muscular bouncer, working a rope line outside a nameless church, deciding who is eligible to enter and worship. When the bouncer see two men holding hands, he says “No, step aside, please,” Across the screen comes the message, “Jesus didn’t turn people away. Neither do we.” The final scene shows two women embracing.

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