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Companies Pull Ads from Imus Show

HeadlineApr 11, 2007

MSNBC and CBS Radio are coming under increasing pressure to fire Don Imus over his recent remarks about the Rutgers women’s basketball team. Imus has been suspended for two weeks beginning on Monday, but he remains on the air this week. Several large corporations including Staples and Procter & Gamble have pulled their ads from his show on MSNBC. On Tuesday, members of the Rutgers women’s basketball team spoke out for the first time. They condemned Imus’ remarks but announced plans to hold a private meeting with him. Meanwhile, the two-week suspension is also coming under criticism for its timing. The suspension will end on April 30, in time for the spring sweeps period when networks use ratings to set advertising fees. Karl Frisch, a spokesperson for Media Matters for America, said: “It is unfortunate that MSNBC and CBS Radio have failed to accept any responsibility for airing Don Imus’ bigoted remarks over the years. … It would be inappropriate for MSNBC to benefit financially from the publicity likely to surround Imus’ return.”

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