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Colin Kaepernick Is New Face of Nike’s “Just Do It” Campaign

HeadlineSep 04, 2018

In sports news, Nike has chosen former San Francisco 49ers quarterback Colin Kaepernick to be the face of its “Just Do It” campaign. In 2016, Kaepernick began protesting police brutality and racism by taking a knee during the national anthem before NFL games, sparking ongoing league-wide protests. Kaepernick was not re-signed to the 49ers after the 2016 season, or to any other team, in what is widely seen as retaliation for his activism. On Monday, he posted an image from the Nike campaign, which reads, “Believe in something, even if it means sacrificing everything. #JustDoIt.”

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