You turn to us for voices you won't hear anywhere else.

Sign up for Democracy Now!'s Daily Digest to get our latest headlines and stories delivered to your inbox every day.

Colin Kaepernick Is New Face of Nike’s “Just Do It” Campaign

HeadlineSep 04, 2018

In sports news, Nike has chosen former San Francisco 49ers quarterback Colin Kaepernick to be the face of its “Just Do It” campaign. In 2016, Kaepernick began protesting police brutality and racism by taking a knee during the national anthem before NFL games, sparking ongoing league-wide protests. Kaepernick was not re-signed to the 49ers after the 2016 season, or to any other team, in what is widely seen as retaliation for his activism. On Monday, he posted an image from the Nike campaign, which reads, “Believe in something, even if it means sacrificing everything. #JustDoIt.”

The original content of this program is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License. Please attribute legal copies of this work to Some of the work(s) that this program incorporates, however, may be separately licensed. For further information or additional permissions, contact us.

Non-commercial news needs your support

We rely on contributions from our viewers and listeners to do our work.
Please do your part today.
Make a donation