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California Governor Signs Bill to Allow College Athletes to Sign Endorsement Deals

HeadlineOct 01, 2019

California Governor Gavin Newsom has signed the nation’s first law to allow for college athletes to be paid for endorsement deals and to hire agents. The law is set to go into effect in 2023. In a statement, Newsom said, “Colleges and universities reap billions from these student athletes’ sacrifices and success but block them from earning a single dollar. That’s a bankrupt model — one that puts institutions ahead of the students they are supposed to serve.”

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