Campaigners are urging consumers to support #BlackoutDay2020 today. The campaign urges Black Americans to not spend any money to highlight their economic power and as a means to pressure politicians and businesses to work toward ending systemic racism. Those who need to make purchases are being encouraged to support Black-owned businesses. The initiative was spearheaded by social media personality and activist Calvin Martyr. Major companies, including Procter & Gamble and Cisco Systems, have announced support for the campaign.