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StoryNovember 19, 1997
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The cartoon strip Dilbert has emerged from a small daily strip eightyears ago to a multi-media and multi-million dollar titan. It nowappears in some 1,700 papers and Dilbert books are regularly onthe best-seller lists.

The hook of the strip is it’s main character, supposedly an alienatedand somewhat nerdy white-collar worker toiling in an absurdbureaucracy. Newsweek has called the strip the worst PR forcorporate America since the Exxon Valdez oil spill.


  • Norman Solomon, a nationally syndicated columnistand author. He is the co-author with Jeff Cohen of the ??Wizards ofMedia Oz: Behind the Curtain of Mainstream News.


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