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Ben and Jerry’s Co-Founder Ben Cohen Protests Pentagon Budget

StorySeptember 05, 2002
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As the White House cracks down on unions in the name of the so-called war on terrorism, a well-known business leader is taking to the streets in protest at the Pentagon’s budget.

Yesterday, New Yorkers were treated to a parade of Rolling Piggies, with a 12-foot rolling piggy bank representing the Pentagon budget towing two small piggy banks-proportionately representing the US budget for education and world hunger.

Who was behind all of this? The co-founder of Ben and Jerry’s ice cream, Ben Cohen. He has just formed a new organization called the True Majority. He is also founder and President of Business Leaders For Sensible Priorities, which mobilizes business leaders to redirect U.S. federal budget priorities away from Cold War military spending levels and toward meeting basic human needs.

GUEST:

  • Ben Cohen, founder of the True Majority, an organization formed in response to 9-11, and co-founder of Ben and Jerry’s. He is also founder and President of Business Leaders For Sensible Priorities, which mobilizes business leaders to redirect U.S. federal budget priorities away from Cold War military spending levels and toward meeting basic human needs. And, he is also helping to launch a company called Sweat X, which produces active wear in a unionized, employee-owned garment factory in Los Angeles for people who don’t want to wear clothes manufactured in sweatshops.

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