Total campaign spending for Tuesday’s election is predicted to hit $4 billion, a record for a midterm election. Much of the money is being spent on buying airtime on television. The Campaign Media Analysis Group estimates TV political spending will reach $3 billion, surpassing the 2008 presidential race. It is estimated that political advertising revenue will account for more than 11 percent of total revenue at local broadcast stations this year.
TV Stations Benefit from Record Campaign Spending
HeadlineNov 01, 2010










