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TV Stations Benefit from Record Campaign Spending

HeadlineNov 01, 2010

Total campaign spending for Tuesday’s election is predicted to hit $4 billion, a record for a midterm election. Much of the money is being spent on buying airtime on television. The Campaign Media Analysis Group estimates TV political spending will reach $3 billion, surpassing the 2008 presidential race. It is estimated that political advertising revenue will account for more than 11 percent of total revenue at local broadcast stations this year.

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