On Friday, Donald Trump launched his own cryptocurrency, which quickly soared to nearly $12 billion in value. Ethics experts questioned the legality of the move, which has already dramatically increased Trump’s wealth by billions of dollars — at least on paper. Adav Noti of the Campaign Legal Center told The New York Times, “It is literally cashing in on the presidency … It is beyond unprecedented.” On Sunday, Trump’s wife Melania also launched her own cryptocurrency. This comes as Donald Trump has vowed to deregulate the cryptocurrency sector.